A web-based platform that connects field data, AI and broadcast graphics so race organizations can add meaningful, real-time information to their live coverage.
You've spent months, sometimes years, building an incredible event. Thousands of athletes train for the opportunity to stand on your start line. They travel from around the world. They chase personal bests, national titles, course records and lifelong goals.
On race day, thousands of stories unfold at once. A battle for the overall win. An unknown athlete having the race of their life. A former champion fighting their way back to the front. A course record suddenly within reach. A lead group splitting apart with ten still to go.
The problem is that most of those stories are hidden inside an overwhelming amount of data.
Your event already generates it all. Start lists with hundreds or thousands of athletes. Historical results. Timing information. GPS locations. Course maps. Athlete biographies. Headshots. Rankings. Team information. Sponsor assets. Event branding.
The information is there. But turning it into a compelling story your audience can actually see and understand is another challenge entirely.
SBot Labs gives your event the tools to collect that information, understand it and turn it into intelligent live graphics.
SBot Labs connects the people, data and graphics that make a live race easier to understand. Information can be collected directly from the field, sent back to the platform and turned into graphics for the audience in real time.
One of the most powerful parts of SBot Labs is the ability to put connected phones directly into the hands of the people working throughout the race.
Camera operators, moto drivers and other field personnel can use the devices to track athletes and collect live information directly from the course. That data can then be sent back to the SBot Labs platform, where it becomes available to the production team.
Instead of relying only on fixed timing points or existing feeds, SBot Labs can extend your data collection into the field.
A phone traveling with a camera or driver can provide live athlete information such as position, speed, pace and other race data. That information moves back to the backend and becomes part of the same event intelligence powering the production.
The result is a much richer picture of what is happening throughout the race, especially in places where traditional data sources may not tell the whole story.
SBot Labs brings your event data, field information, athlete information and graphics workflow into one intelligent platform.
Upload your start lists, athlete information, historical results, course records, KML files, sponsor assets, event logos, team colors and more. SBot Labs uses AI to understand and organize the information, identify how the data connects and turn it into a complete visual toolkit built around your event.
The Studio is where the information comes together. Producers can work with the data coming from the field, connect it to athlete and event context, build graphics and manage the information that ultimately reaches the broadcast.
The intelligence behind SBot Labs isn't limited to the production studio. AI helps teams interact with the information surrounding their event and surface the context that matters.
Instead of searching through spreadsheets, results databases and disconnected sources, the system is designed to understand how the information relates to the race and the athletes competing in it.
That makes the data more useful in the moments when a production team needs an answer quickly.
Race data becomes dramatically more useful when the team can interact with it naturally. SBot Labs AI is designed to help connect athlete history, race information, performance data and live context.
The goal isn't simply to collect more information. It's to make the information surrounding the race easier to understand and easier to turn into compelling storytelling.
GPS is much more than a dot moving across a map. A single live GPS source can provide a constantly evolving picture of what is happening throughout the race.
From field devices and other connected sources, SBot Labs can work with information such as an athlete's position, speed, pace, direction of travel, distance covered and progress along the course.
When multiple sources are connected, that same intelligence can reveal gaps between competitors, group dynamics, changes in position and where the most important action is unfolding.
That information becomes even more powerful when connected to the rest of the event. SBot Labs can combine live location data with course maps, timing information and athlete context to help explain what is happening, where it is happening and why it matters.
This is the payoff. Data collected from the field, combined with your existing event information and processed through SBot Labs, can become graphics that appear directly over the live race coverage.
You don't have to choose between a live broadcast and meaningful race data. SBot Labs is designed to connect the two.
A camera is following an athlete. A driver is moving through the course. A phone is collecting information. That data is coming back to the platform while the race is happening.
The production team can then use the graphics interface to put that information directly into the broadcast, giving viewers context that would otherwise be impossible to see.
Track leaders, groups and athletes as the competition unfolds. Turn live position, speed, pace, gaps and course progress into graphics that help the audience understand where the race is going next.
Bring past performances, course records, rankings, biographies, team information and headshots into the broadcast exactly when they become relevant.
Generate lower thirds, live maps, leaderboards, comparisons, performance analysis and custom broadcast overlays from the intelligence already connected to your event.
Great live broadcasts have traditionally required large teams, complicated workflows and countless hours of preparation. Data has to be collected. Graphics have to be designed. Information has to be organized. Then, during the event, someone has to recognize the moment and get the right graphic to air.
SBot Labs is designed to change that workflow.
By connecting field data, live information and broadcast graphics in one intelligent platform, SBot Labs helps race organizations and production teams spend less time managing information and more time telling the story.
Work from the production compound, the back of a moto, along the course or anywhere with an internet connection. The right information is available when and where your team needs it.
More data. More context. More story. All in real time.
Endurance events are only the beginning. SBot Labs was built around the unique challenges of live competition, where huge amounts of information are constantly changing and the story can shift in seconds.
Whether you are producing a major international race, a regional event, a cycling competition, running race, triathlon or another form of live sport, the opportunity is the same: connect the information around your event to the story your audience is watching.
Bring your own data. Put connected devices in the field. Build around your own course. Use your own branding. Connect the information that matters and create a broadcast experience that feels unique to your race.
SBot Labs gives your team the tools to collect information, manage it and turn it into live graphics without having to build the entire system yourself.
The best broadcasts do more than show who is winning. They help the audience understand the significance of the moment.
Why is this attack important? How does this pace compare to the course record? Who is the athlete moving through the field? How much time separates the leaders? What happened here last year?
Those answers already exist somewhere in the data. SBot Labs is designed to connect the information, understand the context and help put the right information on screen at the right time.
That is the future we are building toward: less time searching for information and more time telling stories.
SBot Labs gives your event the tools to collect live data, understand it and turn it into the graphics that bring the race to life on screen.
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